Search Engine Optimization
One of the great things about a website is the ability to measure how your visitors interact with your site. Armanda Designs installs Google Analytics in every site that we build. If Armanda Designs builds your site, you will have unlimited access to your Google Analystics reports. We will walk you through as much or as little as you want to know about these reports. Minimally, you will want to see how many visitors view your site, how long they stay, how many pages they view, how they arrived at your site, and the search terms used to find your site.
Armanda Designs can work with you to help improve the Search Engine Optimization of an existing site, or help incorporate solid Search Engine Optimization strategies for a site that we build for you.
Who's looking at my site?
You want to look at both the number of visitors and the number of page views. Hopefully, the number of page views will be much higher than the number of visitors. When the page views are higher, your site visitors are viewing more than one page on your site. You have captured their interest for more than a few seconds! The long visitors stay on your site, the more likely they are to contact you do do business.
Armanda Designs asks their customers to look at the search terms, even if they do not have time to look at anything else. Google Analytics gives you a breakdown of each search term that was used to find your site. You are in a better position to know if key terms for your industry are not in the list of search terms. If there are key phrases missing, your content needs to be re-written to do a better job capturing that audience.